In this episode of the real estate marketing podcast we had a great discussion about how and when to use a Real Estate Call to Action in your real estate marketing. We covered the importance of including a Real Estate Call to Action (CTA) in all of your marketing efforts, measuring the effectiveness of your CTA’s, mediums, and leading the reader down the sales funnel, among others.
One piece of information that I like most about this podcast was talking about the social media marketing aspect of CTA’s. The take away from that was to provide something of value to your audience on social media. And that something of value doesn’t have to be a physical thing, more often than not it is best to provide knowledge or information that is valuable. Something like reminders to file important papers before tax deadlines, or home improvement tips, or even a recommendation to a good contractor.